Account Director
Shelly Cheng
With over 20 years of experience in corporate communications and investor relations, Shelly Cheng combines in-house and agency expertise, working with listed companies and financial institutions. Skilled across diverse sectors, including property, gaming, TMT, biotech, consumer, and finance, she has built strong local and regional media and investor connections. Shelly advises clients listed in Hong Kong and the US, enhancing their capital market presence through media outreach, non-deal roadshows, and other strategic investor relations initiatives.
Shelly develops integrated communication strategies that enhance corporate reputation and stakeholder trust. Her expertise includes creating impactful frameworks, such as corporate communication handbooks and corporate style guides, and navigating cross-border challenges in Hong Kong and mainland China. By organizing tailored media training, she equips senior executives to deliver consistent, strategic messaging that strengthens engagement and drives a unified corporate narrative. As a bilingual writer and editor, Shelly produces high-impact corporate publications and award-winning collaterals. Additionally, her precision in managing high-profile events ensures flawless execution, seamlessly integrating corporate messaging, protocol, and entertainment to create meaningful experiences that deliver measurable outcomes.
